How do you make something as ordinary as a garbage can look sleek, modern, and high-end? That was the creative challenge presented by Catch-22 Creative—and one we were excited to tackle.

We transformed a simple product into a high-tech showpiece using a dark studio, dynamic lighting, and slow, cinematic movement. The opening sequence was filmed entirely with practical light painting techniques to create shadows, highlights, and mystery. We followed that with footage of the receptacles placed in real-world office environments, emphasizing their versatility and architectural appeal.

This video highlights not just functionality, but form—showcasing a line of premium trash, recycling, and compost receptacles designed for today’s commercial spaces.

Filming and post-production by Darrell Boeck & Toni Krick / Creative Images
Concept and creative direction by Catch-22 Creative