There’s something inherently satisfying about watching fresh peanuts transform into smooth, creamy peanut butter right before your eyes. This promotional video captures that process in a clean, elegant style, showcasing a premium in-store nut butter grinder in action.

Filmed inside a live grocery store, every shot was framed and lit to highlight freshness, simplicity, and quality. Smooth camera movement, natural product interaction, and a focus on texture all work together to make the viewer want to taste it for themselves. The entire story is told visually—no narration, just pure imagery and design.

Filming by Darrell Boeck, post by Toni Krick / Creative Images
Concept and creative direction by Catch-22 Creative