This 35-second social media commercial was produced to promote US Cellular and its sponsorship of the Summerfest stage in Milwaukee. Featuring a popular YouTube personality exploring the city in the lead-up to the festival, the video blends steady cam shots, drone footage, and lifestyle visuals to capture the excitement. My role included all drone cinematography, steady cam, and camera-B coverage, while camera-A and editing were handled by MullenLowe U.S. The piece showcases how branded content can connect local culture, a major sponsor, and one of the world’s largest music festivals.

Filming (Steady cam, Drone, Camera-B) by Darrell Boeck
Camera-A and Editing by MullenLowe U.S.

Tags: Social Media, Drone, Influencer, Agency Collaboration