This video highlights the real-world performance of Lowe Manufacturing’s trencher attachment through the eyes of an experienced electrical contractor. Filmed on-site in the countryside, the piece combines an authentic, unscripted interview with action-packed b-roll of the trencher at work.

The contractor’s raw honesty and hardworking presence bring credibility to the message, while thoughtful cinematography elevates the look — including a natural lighting setup that used a nearby white building as a massive reflector. Two-camera coverage captured both a wide, full-body shot and a tight close-up, giving the interview cinematic variety and depth.

Combined with dynamic footage of the trencher tearing into the ground, the final piece delivers both authenticity and visual punch, making it one of the most memorable product videos in the series.

Filming by Darrell Boeck
Editing by Toni Krick