This 1:40 recruitment video was created to help a northern Wisconsin healthcare facility attract new staff to a rural community where winters are long, summers are short, and the people are unforgettable.

Through an interview with a dedicated optometrist, paired with authentic footage of him caring for patients, the piece highlights the personal connections and sense of purpose that come with practicing in a close-knit community. Scenic shots of the area further showcase its natural beauty and slower pace of life, making the case for those who value meaningful work in a unique setting.

The production was designed to be cost-conscious without sacrificing quality — proof that even small facilities can present themselves professionally and compellingly.