Mastering Video Interviews: Two Distinct Styles

Speaking to the viewer

Interviews are one of the most effective ways to capture authentic stories on camera, and the style you choose can shape how the audience connects with the subject. In my work as a freelance filmmaker, I use two main approaches: interviews where the subject looks directly into the lens, and the more traditional style where they look slightly off-camera toward the interviewer.

Looking into the lens isn’t natural for most people — it can feel intimidating or awkward. But over the years, I’ve developed a technique that helps even non-professionals feel comfortable while appearing to look right into the camera. With the right coaching and setup, the subject feels like they’re simply having a conversation. On screen, though, it comes across as strong, confident eye contact with the viewer. The result is a performance that feels open, honest, and natural.

Viewer is a witness

The more conventional method — looking just off-camera toward the interviewer — gives the audience the sense that they’re observing a genuine conversation. This approach works well for testimonials, documentaries, and projects where authenticity and intimacy are key.

Both styles have their strengths, and the choice depends on the story being told and the impact you want the audience to feel. My role is to help clients decide which approach best serves their message — and then capture it in a way that makes the subject feel at ease while delivering a compelling performance.